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Rembrandts in the attic ebook.
Rembrandts in the attic is a superb strategy guide that demonstrates the cross functional value companies can gain by using patents and the gold mine of competitive intelligence that they contain.
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Rivette and kline present case studies of companies such as ibm avery dennison xerox lucent gillette dell texas instruments and hitachi which have deployed their.
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The book will enable readers to map out technology trends and convergences uncover the strategies and capabilities of friends and foes alike and.
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Rembrandts in the attic is a superb strategy guide that demonstrates the cross functional value companies can gain by using patents and the gold mine of competitive intelligence that they contain.
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Review rembrandts serves as a simple but useful primer for the ceo who knows that it s time to make patenting a significant part of the company s strategy but isn t quite sure how or where to begin.
Rembrandt and his biblical art.
Harvard business school.
Unlocking the hidden value of patents.
Rembrandts in the attic shows how to utilize intellectual property as both a corporate asset and a strategic business tool to enhance the commercial success of the enterprise.
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Supposedly aimed at corporate execs in an era when many companies were not yet ip savvy 1999 rembrandts in the attic uses a bunch of examples to show how companies can use patents to gain a strategic advantage over competitors and how others put themselves at a decided disadvantage by ignoring patents.
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The book will enable readers to map out technology trends and convergences uncover the strategies and capabilities of friends and foes alike and.
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From the attic of civilization.